Who We Are
Kidwells24 is a marketing agency in Herefordshire with a twist! As part of the Kidwells Group, which includes Kidwells Solicitors, Kidwells Loans and Kidwells Accountancy, we’ve observed a growing need for marketing services alongside legal and financial support. Whether your business is big or small, we understand that comprehensive marketing, legal and financial assistance is essential for driving success, and along with our sister companies, we can support you with all three!
Marketing Services
Discover our full suite of marketing services tailored to meet your needs. From social media management and website design to SEO, marketing strategy and planning, digital marketing training, video and photography and podcasting, we offer comprehensive solutions to drive your business growth. With our skilled team, we’re committed to boosting your brand awareness, executing successful campaigns and achieving much more for your business.
Our Customers
Reviews
In today’s fast-paced digital landscape, standing out as a brand is more challenging than ever. However, one element can significantly boost your revenue and help you cut through the noise: Brand Consistency.
At Kidwells24, we understand how vital it is to maintain a unified brand identity across all platforms, and we’re here to help you achieve just that.
The Power of a Unified Look
Whether it’s your logo, colours, or messaging, presenting a cohesive image fosters trust and recognition. A consistent brand identity ensures your audience can connect with you seamlessly, whether they encounter your brand on your website, social media, or other channels. This unified approach tells your story and sets you apart from competitors. Consistency doesn’t just help you stand out; it ensures that every touchpoint with your audience reinforces your brand’s values and personality.
Building Trust Through Familiarity
Brands with a clear and consistent identity are the ones people remember. They’re the names that come to mind when someone needs a solution in your niche. Familiarity breeds trust, and trust is the foundation of lasting customer relationships. By ensuring your branding resonates across every touchpoint, you’ll create a memorable presence that keeps your audience coming back. Repetition of consistent branding helps customers feel more confident in their choice, leading to stronger loyalty and word-of-mouth recommendations.
The Risks of Inconsistency
Does your branding feel disjointed or disconnected? If so, it’s time to take action. A fragmented brand identity can confuse your audience and weaken your message. Imagine visiting a website with one style and tone, only to find a completely different look on social media. Such inconsistencies can make your business appear unprofessional or untrustworthy. Don’t let these issues hold your business back when the solution is within reach.
The Long-Term Benefits of Consistent Branding
Consistency isn’t just about aesthetics; it’s about creating a brand that people trust, remember, and choose. Over time, a cohesive brand identity builds stronger emotional connections with your audience. This connection fosters loyalty, increases customer retention, and makes your marketing efforts more effective. By aligning every aspect of your brand, you also save time and resources, as there’s no need to constantly reinvent the wheel for new campaigns.
Let Kidwells24 Help
Get in touch with us today and take the first step toward building a cohesive and impactful brand. With our expertise, we can ensure that your brand not only stands out but also leaves a lasting impression on your audience. Together, we can make your brand unforgettable.
You can also watch this short video!
93% of marketers say short-form videos are key to engaging customers! That’s right — bite-sized, impactful content is transforming how brands connect with their audiences. If your business isn’t leveraging short-form content yet, it’s time to jump on board!
Why Short Form Content Works
On average, people spend more than an hour a day watching short-form content on platforms such as TikTok, YouTube Shorts, and Instagram Reels. With user’s ever-decreasing average attention span, these quick videos are the perfect way to capture and hold your audience’s attention.
Even more compelling, 68% of users say short-form videos helped them discover new products. This highlights the incredible potential of these videos for driving brand awareness and boosting sales.
Crafting the Perfect Short-Form Video
To make the most of short-form content, here are a few key tips:
- Keep it short and sweet: Videos under 60 seconds are ideal.
- Tell a story: Even in a short format, your content should have a beginning, middle, and end.
- Grab attention fast: The first few seconds are crucial to hook your audience.
Shorter videos also tend to have better retention rates. In fact, 66% of video ads are now under 30 seconds — a clear sign that conciseness is not just effective, but essential.
Need Help with Social Media Marketing?
Navigating the fast-paced world of short-form content can be challenging. If you need support, get in touch with Kidwells24 today! Our team of experts will help you create engaging content that boosts your brand’s visibility and drives results, so you can focus on what you do best!
You can also watch this short video!
We’re excited to be working with Mill Garage, a well-established and trusted name among garages in Hereford. With over 20 years of experience, Mill Garage is dedicated to providing top-notch car servicing and repairs, making them a go-to choice for locals who value expertise and reliability.
Mill Garage: Expertise You Can Trust For many, finding a garage that combines professionalism with a welcoming approach is a rare find. At Mill Garage, the team goes above and beyond to create a stress-free experience for their customers. Whether you need routine maintenance, complex repairs, or advice on keeping your vehicle in top condition, their knowledgeable staff ensures your car gets the care it deserves.
Our Work with Mill Garage We manage Mill Garage’s social media, sharing maintenance tips and behind-the-scenes content that highlight their expertise and trusted reputation. We’re also revamping their website to create a sleek, user-friendly platform where customers can easily explore services, prices and how to get in contact.
If you’re in Hereford and need a garage you can trust, make sure to visit Mill Garage. They’ll keep your car running smoothly and your confidence in gear. Stay tuned as we continue to share their journey online!
Follow Mill Garage for updates, tips, and more:
Mill Garage Website
Mill Garage Facebook
We are thrilled to be working with Bottles Wine Shop and Bottles Wine Bar, two vibrant businesses owned by Joanna and Jordan Crum, located in the heart of Worcester. These two spots are the perfect destinations for anyone with a passion for wine, offering something truly unique to the city.
Bottles Wine Shop: A Welcoming Experience If you’ve ever felt daunted by stepping into a wine shop, Bottles Wine Shop will completely change your perspective. The friendly team, led by Joanna, has created a warm and welcoming atmosphere where everyone is encouraged to explore the world of wine without intimidation. Whether you’re a seasoned enthusiast or simply curious to try something new, you’ll leave with not only a great bottle but also a smile on your face.
Bottles Wine Bar: Thriving with Music and Events The energy doesn’t stop at the shop! Bottles Wine Bar is a hotspot for live music nights, fun events, and all-round good vibes. It’s a place where locals and visitors alike come together to enjoy fantastic wine, great company, and exciting entertainment. Right now, the bar is undergoing a transformation, with its kitchen being renovated to make space for a brand-new chef. We can’t wait to see what delicious dishes will be added to the menu!
Our Work with Bottles We’re proud to manage the social media accounts for both Bottles Wine Shop and Wine Bar, showcasing the incredible experiences they offer. Each month, we have the pleasure of attending their events to capture content that highlights the fun, passion, and community that make these businesses so special.
If you’re in Worcester, be sure to pay a visit to Bottles for an unforgettable experience!
Bottles Wine Shop Website
Bottles Wine Shop Facebook
Bottles Wine Shop Instagram
In the fast-paced world of digital marketing, content is king—but creating fresh content all the time can be time-consuming and overwhelming. That’s where content repurposing comes in. Why spend hours brainstorming new ideas when you can take what you already have and breathe new life into it?
What is Content Repurposing?
Simply put, content repurposing is the process of taking existing content and adapting it for different formats, channels, or audiences. A blog post can become an engaging video, a podcast can be transformed into a series of social media posts, and impactful quotes can be turned into eye-catching graphics. The possibilities are endless!
By repurposing content, you not only save time and resources but also maximise the reach and effectiveness of your efforts. You’re taking one piece of content and giving it more mileage across different platforms.
The Benefits of Content Repurposing
- Increased Visibility: By repurposing content for different platforms, you expand your audience. Some people prefer reading blogs, while others enjoy watching videos or scrolling through Instagram. Repurposing ensures you reach all these people.
- Boost SEO: Posting similar content in different formats helps boost your SEO efforts. For example, turning a blog into a video or infographic can generate more backlinks and improve your website’s ranking on search engines.
- Consistency Across Platforms: Content repurposing allows you to keep your messaging consistent while adjusting the format to fit different platforms. Your audience will recognise your brand, no matter where they find you.
- Cost-Effective: Instead of investing time and money in constantly creating new content, repurposing what you already have allows you to focus on improving quality and maintaining relevance without the added stress of starting from scratch.
Examples of Content Repurposing
- Blog to Video: Take an in-depth blog post and turn it into a short, engaging video. You can even break it up into bite-sized clips for social media.
- Podcast to Social Media Posts: A 30-minute podcast can be transformed into a series of engaging social media snippets. Pull out key quotes, add visuals, and share across Instagram, LinkedIn, and Twitter.
- Quotes to Graphics: Got an impactful line from a blog or podcast? Turn it into an eye-catching graphic for social media or your website.
Work Smarter, Not Harder
Repurposing content is all about working smarter, not harder. By turning one piece of content into multiple formats, you not only reach a wider audience but also save time in the process. You can focus your energy on creating high-quality content once, then watch it multiply across platforms.
Need Help with Content Repurposing?
If you’re looking to take your content strategy to the next level, we can help. Whether it’s turning blogs into videos, creating social media graphics, or giving your podcasts a visual boost, we specialise in content creation and repurposing. Get in touch today to find out how we can help you maximise your content’s reach and impact!
At Kidwells, we specialise in creating websites that bring businesses to life online, and developing a website for Edison’s Coffee Shop in Hereford was an exciting and collaborative journey. Edison’s, a local favourite based on the Rotherwas Estate, offers sit-in meals, food deliveries via their growing fleet of vans, and catering for events. Their new website captures the essence of the café, combining both design and functionality to reflect the vibrant atmosphere that draws in loyal customers.
We worked closely with James, the café’s owner, to ensure the website showcased the heart of Edison’s – from their welcoming shopfront to the services they provide. The site includes essential pages such as Home, Services, Menus, and a Contact page, all designed with a user-friendly layout to make navigation seamless for customers.
As part of the process, we helped James transfer his domain to our hosting service, ensuring a smooth transition. We also arranged for a professional photographer to capture the café’s unique atmosphere, with candid shots of staff and key products, bringing the site to life with beautiful visuals. Edison’s now has a robust online presence, complete with regularly updated services and menus to keep customers informed.
This project has been a pleasure from start to finish, and in addition to the website, we continue to manage Edison’s social media accounts. It’s always rewarding to work with one client across multiple projects, ensuring consistency in their digital presence. If you would like to take a look at their website, you can do so here.
If you’re in need of a website or looking to refresh your current one, get in touch today to see how we can help take your business online!
hello@kidwells24.co.uk
01432 278 179
