93% of marketers say short-form videos are key to engaging customers! That’s right — bite-sized, impactful content is transforming how brands connect with their audiences. If your business isn’t leveraging short-form content yet, it’s time to jump on board!
Why Short Form Content Works
On average, people spend more than an hour a day watching short-form content on platforms such as TikTok, YouTube Shorts, and Instagram Reels. With user’s ever-decreasing average attention span, these quick videos are the perfect way to capture and hold your audience’s attention.
Even more compelling, 68% of users say short-form videos helped them discover new products. This highlights the incredible potential of these videos for driving brand awareness and boosting sales.
Crafting the Perfect Short-Form Video
To make the most of short-form content, here are a few key tips:
- Keep it short and sweet: Videos under 60 seconds are ideal.
- Tell a story: Even in a short format, your content should have a beginning, middle, and end.
- Grab attention fast: The first few seconds are crucial to hook your audience.
Shorter videos also tend to have better retention rates. In fact, 66% of video ads are now under 30 seconds — a clear sign that conciseness is not just effective, but essential.
Need Help with Social Media Marketing?
Navigating the fast-paced world of short-form content can be challenging. If you need support, get in touch with Kidwells24 today! Our team of experts will help you create engaging content that boosts your brand’s visibility and drives results, so you can focus on what you do best!
hello@kidwells24.co.uk
01432 278 179
