The Importance of Marketing Strategy & Planning
A well-defined marketing strategy is crucial for any business aiming for long-term success. Our marketing strategy experts in Herefordshire specialise in creating comprehensive plans that align with your business goals. Effective strategy and planning help in identifying target audiences, setting clear objectives, and optimising resources for maximum impact. By partnering with our experts, you can ensure your marketing efforts are cohesive, targeted and results-driven, ultimately leading to increased brand awareness, customer engagement and higher ROI.
What We Can Deliver
As marketing strategy experts, we specialise in crafting comprehensive, long-term strategies tailored to your business’s unique needs. Our approach involves detailed planning over the next 12 months, meticulously outlining your goals and identifying the platforms essential for achieving them.
This strategic process provides clarity and direction for your marketing efforts, ensuring every action is purposeful and aligned with your overarching business objectives. Additionally, our quarterly marketing plans delve deeper into platform-specific strategies, allowing for a more detailed examination of tactics and initiatives.
Reviews
We are thrilled to be working with Bottles Wine Shop and Bottles Wine Bar, two vibrant businesses owned by Joanna and Jordan Crum, located in the heart of Worcester. These two spots are the perfect destinations for anyone with a passion for wine, offering something truly unique to the city.
Bottles Wine Shop: A Welcoming Experience If you’ve ever felt daunted by stepping into a wine shop, Bottles Wine Shop will completely change your perspective. The friendly team, led by Joanna, has created a warm and welcoming atmosphere where everyone is encouraged to explore the world of wine without intimidation. Whether you’re a seasoned enthusiast or simply curious to try something new, you’ll leave with not only a great bottle but also a smile on your face.
Bottles Wine Bar: Thriving with Music and Events The energy doesn’t stop at the shop! Bottles Wine Bar is a hotspot for live music nights, fun events, and all-round good vibes. It’s a place where locals and visitors alike come together to enjoy fantastic wine, great company, and exciting entertainment. Right now, the bar is undergoing a transformation, with its kitchen being renovated to make space for a brand-new chef. We can’t wait to see what delicious dishes will be added to the menu!
Our Work with Bottles We’re proud to manage the social media accounts for both Bottles Wine Shop and Wine Bar, showcasing the incredible experiences they offer. Each month, we have the pleasure of attending their events to capture content that highlights the fun, passion, and community that make these businesses so special.
If you’re in Worcester, be sure to pay a visit to Bottles for an unforgettable experience!
Bottles Wine Shop Website
Bottles Wine Shop Facebook
Bottles Wine Shop Instagram
In the fast-paced world of digital marketing, content is king—but creating fresh content all the time can be time-consuming and overwhelming. That’s where content repurposing comes in. Why spend hours brainstorming new ideas when you can take what you already have and breathe new life into it?
What is Content Repurposing?
Simply put, content repurposing is the process of taking existing content and adapting it for different formats, channels, or audiences. A blog post can become an engaging video, a podcast can be transformed into a series of social media posts, and impactful quotes can be turned into eye-catching graphics. The possibilities are endless!
By repurposing content, you not only save time and resources but also maximise the reach and effectiveness of your efforts. You’re taking one piece of content and giving it more mileage across different platforms.
The Benefits of Content Repurposing
- Increased Visibility: By repurposing content for different platforms, you expand your audience. Some people prefer reading blogs, while others enjoy watching videos or scrolling through Instagram. Repurposing ensures you reach all these people.
- Boost SEO: Posting similar content in different formats helps boost your SEO efforts. For example, turning a blog into a video or infographic can generate more backlinks and improve your website’s ranking on search engines.
- Consistency Across Platforms: Content repurposing allows you to keep your messaging consistent while adjusting the format to fit different platforms. Your audience will recognise your brand, no matter where they find you.
- Cost-Effective: Instead of investing time and money in constantly creating new content, repurposing what you already have allows you to focus on improving quality and maintaining relevance without the added stress of starting from scratch.
Examples of Content Repurposing
- Blog to Video: Take an in-depth blog post and turn it into a short, engaging video. You can even break it up into bite-sized clips for social media.
- Podcast to Social Media Posts: A 30-minute podcast can be transformed into a series of engaging social media snippets. Pull out key quotes, add visuals, and share across Instagram, LinkedIn, and Twitter.
- Quotes to Graphics: Got an impactful line from a blog or podcast? Turn it into an eye-catching graphic for social media or your website.
Work Smarter, Not Harder
Repurposing content is all about working smarter, not harder. By turning one piece of content into multiple formats, you not only reach a wider audience but also save time in the process. You can focus your energy on creating high-quality content once, then watch it multiply across platforms.
Need Help with Content Repurposing?
If you’re looking to take your content strategy to the next level, we can help. Whether it’s turning blogs into videos, creating social media graphics, or giving your podcasts a visual boost, we specialise in content creation and repurposing. Get in touch today to find out how we can help you maximise your content’s reach and impact!
At Kidwells, we specialise in creating websites that bring businesses to life online, and developing a website for Edison’s Coffee Shop in Hereford was an exciting and collaborative journey. Edison’s, a local favourite based on the Rotherwas Estate, offers sit-in meals, food deliveries via their growing fleet of vans, and catering for events. Their new website captures the essence of the café, combining both design and functionality to reflect the vibrant atmosphere that draws in loyal customers.
We worked closely with James, the café’s owner, to ensure the website showcased the heart of Edison’s – from their welcoming shopfront to the services they provide. The site includes essential pages such as Home, Services, Menus, and a Contact page, all designed with a user-friendly layout to make navigation seamless for customers.
As part of the process, we helped James transfer his domain to our hosting service, ensuring a smooth transition. We also arranged for a professional photographer to capture the café’s unique atmosphere, with candid shots of staff and key products, bringing the site to life with beautiful visuals. Edison’s now has a robust online presence, complete with regularly updated services and menus to keep customers informed.
This project has been a pleasure from start to finish, and in addition to the website, we continue to manage Edison’s social media accounts. It’s always rewarding to work with one client across multiple projects, ensuring consistency in their digital presence. If you would like to take a look at their website, you can do so here.
If you’re in need of a website or looking to refresh your current one, get in touch today to see how we can help take your business online!
We’ve recently had the privilege of collaborating with Nozstock: The Hidden Valley on a special five-episode podcast series. For those unfamiliar, Nozstock is a unique, family-friendly festival, beloved for its eclectic mix of music that caters to all ages, from families to rave enthusiasts. It has always been a celebration of diversity in sound, spirit, and people, creating unforgettable memories year after year. Sadly, this year marked the festival’s final bow, which is why this podcast series holds such significance—it’s a reflection on its incredible journey and a tribute to all it has represented.
About Nozstock: The Hidden Valley
Nozstock has been a staple in the UK festival scene for years, offering an intimate setting compared to the more commercial festivals. Nestled in the picturesque countryside, it’s a multi-generational experience, bringing together everything from drum and bass to folk music, immersive art, and unique performances. It’s been an essential gathering for those seeking a more personal, relaxed, yet vibrant festival atmosphere. With its roots as a family-run event, the festival has grown into a cultural phenomenon, while still keeping its independent and friendly ethos. This final year has been bittersweet for everyone involved, making the podcast series all the more poignant.
Our Role in the Nozstock Podcast
We’ve been fortunate to work closely with the Nozstock team in shaping the direction of this podcast series. From brainstorming key topics and developing engaging questions to structuring each episode, we’ve ensured the podcast captures the essence of Nozstock and its unique story. Recording the episodes in our office space, we made sure the environment felt as natural and relaxed as possible—more like a casual chat over tea than a formal recording session. This laid-back setting helped to bring out genuine, heartfelt discussions that truly reflect the Nozstock spirit.
Once recorded, our team set to work editing the episodes, ensuring each one was polished while still preserving that relaxed, authentic feel. We collaborated closely with the Nozstock team throughout the process to make sure they were happy with every aspect before releasing them to the world.
A Fond Farewell
It’s been a real honour to work with such a remarkable, independent festival like Nozstock, and our team is genuinely sad to see it come to an end. However, we’re also excited to see what the future holds for the Nozstock team in this next chapter. The festival may be over, but its legacy will live on through these podcasts and the memories it has created.
Listen to the Nozstock Podcast Now
So far, we’ve had the pleasure of hosting some incredible guests:
- Gardna, a Bristol-based MC known for his influence on the UK sound system scene.
- John Rostron, a key figure at the Association of Independent Festivals, sharing his insights on the future of festivals.
- Lee Martin, owner of Lakefest, who discussed his journey in creating a festival of his own.
With two more episodes still to be released, the series is packed with engaging conversations that celebrate the festival community and independent events. Make sure you give it a listen here.
And if you’re thinking about starting your own podcast or need help developing, recording, or editing it, we’d love to help. More information about our services can be found here. Get in touch with us to learn more about how we can support your podcast journey.
hello@kidwells24.co.uk
01432 278 179
